Huei Sze & Co – Intellectual Property Law

Protecting, Growing, and Commercialising Your Intellectual Property

We are a boutique Intellectual Property and Commercial Law firm with extensive experience in helping businesses protect, grow, and commercialise their intellectual property assets. We have successfully assisted clients in:-

Crafting strategic plans for brand expansion and growth.
Managing intellectual property prosecution including trademark applications and registrations in Malaysia and worldwide.
Overcoming trademark refusals and opposition proceedings in Malaysia and worldwide.
Advising on and handling brand and business acquisitions including structuring, negotiating, conducting due diligence, and drafting of asset purchase, inventory purchase, and share sale agreements.
Protecting and enforcing intellectual property rights through cease-and-desist actions, infringements disputes, court proceedings, enforcement raids, and custom border measures.
Managing out-of-court negotiations and settlements.
Providing end-to-end guidance across full IP lifecycle, from protection and prosecution to enforcement, management, and commercialisation.
Delivering one on one brand coaching including IP due diligence, IP management, creation of IP assets, and commercialisation.

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Trademark Refusals and Oppositions

With over 15 years of experience in handling trademark refusals and opposition matters, we approach each matter with meticulous attention, focusing on presenting clear and well-structured arguments supported by relevant case law and evidence of use. Our involvement begins at the outset of the application process. Where potential refusals or oppositions are anticipated, we work closely with clients from an early stage to advise on the strategic preparation and collection of evidence of use.

Business and Brand Acquisition

In handling business and brand acquisitions, we work closely with clients to understand their priorities and commercial objectives and advise on appropriate transaction structures and solutions. Our approach is centred on safeguarding our clients’ interests while supporting business growth through thorough due diligence. Throughout the process, we manage negotiations with care and attention to arrive at commercially appropriate arrangements and terms that aligned with our client’s objective and work within agreed timelines to facilitate the smooth completion of transactions. For Chinese-speaking clients, we provide additional support by going through with them each term and condition to ensure clarity and understanding.

Our Services

Strategic Solutions Tailored to Your Business Needs

At Huei Sze & Co, we provide practical and commercially focused solutions tailored to our clients’ business needs and support them across the protection, prosecution, enforcement, and commercialisation of their intellectual property.

Trademark Search, Application and Renewal

Trademark Refusals and Opposition Proceedings

Patent Search, Drafting, Application, and Renewal

Industrial Design Search, Application, and Renewal

Copyright Voluntary Notification

Cease-and-Desist Actions

Settlement Negotiations

Licensing and Franchise Agreements

Corporate and Commercial Agreements

Brand and Business Acquisitions

IP Enforcement and Infringement

Our Approach at Huei Sze & Co

At Huei Sze & Co, we believe that intellectual property should not only be protected, but also developed and commercialised to support long-term business growth.

While there may be many possible approaches, we focus on solutions that are aligned with our clients’ immediate needs as well as their future direction. We place strong emphasis on listening – understanding each client’s concerns, priorities, and objectives – so that we can provide tailored solutions and strategies. In today’s AI-driven world, where information is widely available, what matters most is thoughtful guidance that is relevant to your specific circumstances.

Listening to our clients remains central to our approach, and we are committed to supporting them with clear, practical, and commercially focused advice.

Book a consultation with our Partner today to discuss your business needs and explore how we can support you.

Client Testimonials

“Jolene & her team are highly responsive and professional. The solutions they provided when handling cease and desist, and infringement issues were exceptional and pragmatic. Having them on my corner itself put my mind at rest knowing for a fact that I could expect a favourable and fair outcome.”

“I have been very impressed with the advice and strategy crafted by the HZ & Co Team with regards to my trademark applications, portfolio management, marketing & licensing. Their solutions are creative, effective and practical, perfectly tailored to my needs with far-reaching implications for future success too.”

“Jolene is a great listener and planner. Her grasp of the intricacies & dynamics of my case was commendable. She never missed even the smallest of details and always kept me abreast of all the information regarding my brand and my company.”

+603 - 2700 4992