From Name to Trademark

One-to-One Brand Name Strategy Session

In practice, many businesses only engage legal assistance after a trademark has been used, only to discover that the trademark is not capable of registration or carries a risk of infringing earlier rights. This may result in delays, rebranding, or potential disputes – outcomes that could often be avoided with a more structured approach from the outset.

Through this one-to-one session, we work closely with businesses to understand their brand positioning and direction and the words, themes, and concepts that are meaningful to their business. We then guide businesses in identifying and refining brand names that are commercially aligned and capable of registration.

Where appropriate, preliminary searches may be conducted during the session to assess potential conflicts and shortlist names with a lower risk of infringing earlier trademarks or third-party rights. Where specific concerns arise, we may also review relevant trademarks and their actual use in the marketplace to guide businesses in establishing a distinctive brand identity.

At the conclusion of the session, businesses will have a curated list of potential brand names, together with a clearer understanding of relevant earlier trademarks for future reference.

Arrange your customised one-on-one session now!